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I have always loved how Pepsi has challenged Coke. This advertisement is no different. Let’s have a look at PepsiCo’s latest Super Bowl Ad - the polar bear tasting challenge. This has been so far the best jab I have seen a company take over their competitor. The ad starts with a CocaCola’s polar bear blind taste testing the two brands drinks and then choosing Pepsi Zero Sugar over Coke Zero. The guy is visibly shaken and is having a complete meltdown in the first half of 30-s

Piyush pandey awarded Padma Bhusan Ad veteran Piyush Pandey has been conferred Padma Bhushan posthumously, as announced on the eve of Republic Day. Piyush Pandey was a recognised and one of the most influencial figures in industry of branding and communications. The award has been conferred this year to five individuals, including late actor Dharmendra  and former Kerala Chief Minister V S Achuthanandan.  The recipients also include KT Thomas (Public Affairs), violinist N Raj

A blog about Louis Vuitton's Cup Louis

Have you seen those brand who boast about their heritage and stay connected to their roots ? Both service-wise and visually ? They immediately spark a longing in the hearts of those who belong to those lands. Make them feel more connected to the brand by giving them a factor of nostalgia. That is what these the branding aims towards in their brand identity - the memories, the lost connection, the childhood vibes which everyone wants to relive once ! Incorporating these emotio

Freelance Graphic Design Beginner's Guide Freelancing is, and has always been, a rage among people. Especially us designers. Go to a...

In the bustling streets of Sri Lanka, something vibrant has caught everyone’s eye. No, it’s not the tropical beaches or the luscious coconuts (though those are hard to miss!). It’s PepsiCo ’s dazzling new branding, and trust us when we say, it’s a creative explosion you don’t want to overlook. Read our blog Pepsico New Logo Reveal With Street Wall Art and find out ! PepsiCo new logo reveal. Image Credit : AdGully What is the Buzz for PepsiCo New Logo Reveal with Street Wall A

In today's rapidly evolving digital landscape, it has become increasingly vital for businesses to stand out from the crowd and...

In today’s fast-paced and competitive digital landscape, marketing agencies are constantly on the lookout for skilled freelancers who can...

Freelancers offering a range of services from marketing analytics to content creation and graphic design can prove to be valuable assets...