Bhavya Sinha

KitKat just pulled off the ultimate “have a break” flex, and this time it comes with engines. Our favorite chocolate officially teamed up with Formula 1, aka the world’s most loved, most chaotic, blink-and-you-miss-it sport. Yes, that viral “break” moment is now a whole thing, complete with a new KitKat range zooming into stores across the US, EU, and UK (timed perfectly with the F1 calendar). And in 2026, the partnership is not just alive, it is flying . KitKat will appear at 12 F1 races...

I have always loved how Pepsi has challenged Coke. This advertisement is no different. Let’s have a look at PepsiCo’s latest Super Bowl Ad - the polar bear tasting challenge. This has been so far the best jab I have seen a company take over their competitor. The ad starts with a CocaCola’s polar bear blind taste testing the two brands drinks and then choosing Pepsi Zero Sugar over Coke Zero. The guy is visibly shaken and is having a complete meltdown in the first half of 30-sec ad. This comes...

Piyush pandey awarded Padma Bhusan Ad veteran Piyush Pandey has been conferred Padma Bhushan posthumously, as announced on the eve of Republic Day. Piyush Pandey was a recognised and one of the most influencial figures in industry of branding and communications. The award has been conferred this year to five individuals, including late actor Dharmendra  and former Kerala Chief Minister V S Achuthanandan.  The recipients also include KT Thomas (Public Affairs), violinist N Rajam (Art), and P...