UX Case Study | Google New Feature Launch

A product design case study exploring how in-product communication — not the feature itself — drives adoption. Set against a hypothetical AI writing assistant inside Google Docs, the work covers five designed touchpoints: a feature intro screen, contextual tooltip, empty state, explainer landing page, and internal announcement suite. The central argument: discovery fails when designers treat it as an afterthought. Every asset was built around a single question — what does the user need to know, at this exact moment, to take one step forward?